LCA – As we all know, the pandemic affected a lot of professional areas. What changes did you have to implement in order to adapt to the new market?

LOURDES: I think we are one of the lucky ones, considering our industry is one of the few that benefits from this pandemic. I say this with zero intent to upset anyone, we all know a lot of businesses were forced to close shop this year. Due to the new guidelines, the time we spend in front of the computer has gone up and, implicitly, our need to socialize. So, our financial benefits recorded new heights. The downfall was that we had to take preventive and safety measures for our models while we were in lockdown in Romania. The decisions were made together with each model and their needs specifically in mind. We chose what was best for each one: some decided to work from home and some continued to work from the studio, while respecting the new safety rules.

LCA – Seeing that the society was affected globally, what changes have you noticed in the behaviour of your customers, employees and business leaders?

LOURDES: From the leader’s perspective, as I’ve mentioned before, we reinvented the way we work. We gave our models the freedom to work from home or to keep coming to the studio, if they felt the need to socialize with us or their co-workers, provided that the new safety rules implemented by the studio were being followed. Also, we stopped recruiting new people while we were in isolation, and in the following weeks, we only had online interviews. New models were hired only based on a negative Sars-Cov2 test.
At the studio entrance, we have installed a sanitation area: a disinfection system for hands and shoes, a thermometer for temperature measurements, and masks we offer for free to all our models, masks we also use while we spend our breaks together. Furthermore, we provide our trainers with rapid tests. If one of the models feels ill while on her shift, they can get a free rapid test, just to make sure everything is alright and to keep a safe working environment in the studio.
From the client’s perspective, we only saw positive feedback. Because they work from home, they have a lot more time to spend online and, implicitly, talking to our models. This fact alone has brought financial proceeds worth mentioning. On the other hand, a small customer segment has spent much less time online or simply disappeared – one of the reasons can be the fact that a lot of people lost their jobs worldwide, and with that the budget they used to allocate for entertainment. Long term, I think that if the pandemic continues, we will also feel its negative effects, even if we work in this momentarily thriving industry.

LCA: While some companies are struggling, others are thriving. What is the secret that sets you apart from the competition?

LOURDES: I couldn’t pinpoint one single crucial element that differentiates us from the competition. I think it is the advantages we offer our models, through which we managed to build a strong team, with loyal models. But we gained their loyalty in time, by offering them security, being close and supporting them through each step of their career. We have a fantastic relationship with our models, professionally and in our free time. A very important aspect is the fact that we let them decide if they want to work from home, without limiting their benefits.

LCA – Do you have any company-development plans?

LOURDES: Yes, of course. I’m very proud to announce the opening of the first Lourdes Studio in Timisoara, starting January 2021. The location is premium, on the 9th floor of a top building, with luxury facilities and an incredible view of the city. Also, we are searching for a new location for our second Bucharest studio. This was actually planned to happen before the pandemic, which, for a short period of time, kept us in place; now we’ve started searching again. We are also considering extending our business to Cluj, but we still have some more analysing to do in that regard. We are happy to see how much the Lourdes family expands.
And now that we’re on the subject, if you’re a model who is interested in becoming a #lourdesmodels star, please join us on www.lourdes-studio.ro and follow our news.
Another idea I have decided to implement is the opening of a Lourdes Franchise. I’ve been often asked about the possibility, and now I have this vision of making it happen. We are addressing the ones who are new in the field or already have a business and want to have access to our know-how and take advantage – in a positive way – of the Lourdes brand’s notoriety.

LCA – Our mission is to give back some of the financial benefits to the models that are, essentially, the engine of this industry. Can you name a few of your models that have had remarkable results and gave you a reason to be proud?

LOURDES: I’d love to! Our models are my main focus and the reason I created Lourdes Studio. I have always chosen quality, both in terms of the trainings we offer and in terms of the people we select to be a part of our team. That’s why many of our models are internationally renowned, even after many years.
I don’t like talking about myself, but considering that our motto is “The leader is the one who knows the way, goes the way and shows the way”, I have to acknowledge myself as one of the successful models, with international appearances and recognition, and with monthly earnings of 70k. The key to our models’ success is to have a leader who is involved, who not only resonates with them, but also guides them so they can win incredible amounts of money in this industry. The fact that I guide their steps and support them can be seen in their financial results and their personal satisfaction.
To name just a few of the top models formed by Lourdes, I proudly start by mentioning: Elecktra23, the very first model of our studio and a beginner in the industry, at that time. She’s still part of our team and one of the best, gaining around one million dollars in the past eight years, and the numbers keep on growing.
MissyJolie, also a beginner eight years ago when we made her part of our team, an excellent model, ambitious and with an income I stopped keeping track of, but revolves around the one I mentioned earlier.
DaemonGoddess is an extraordinary person and a model focused on performance and career. She’s won over a million dollars and, today, she is my business partner.
NatalieLynn came to us after being disappointed several times in this industry. A hard worker, ambitious and determined to be successful, her evolution in such a short period of time is amazing. She is considered an icon in our field.
Here are some other names worth mentioning: BlackVeronique, CoryLou, Raakel, Letizzia, Elenya, IvyRachel, SelenneNoir and JessieLove. They are all successful models that appear in the top earning lists of the sites we collaborate with.
 
Also, VivienneRuth, EmmaQuincy, Nathaniela and EvieRose are a few names that we believe will gain top notoriety in the near future. Follow them, admire them and let them inspire you with their perseverance and charm.
We provide transparency, therefore you can see our models achievements online, on our site: www.lourdes-studio.ro  in our “Performance” tab.

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TikTok (for some fun ? ): https://www.tiktok.com/@lourdesmodels